Mevel Brand Identity

Mevel aims to make an affordable bike light for every type of rider so they needed a brand that was encouraging and approachable to first-time riders but also trusted with experts. We drew inspiration from the front and rear light for the color palette and paired color with fun, nature-inspired patterns. Bold typography helps express a motivational brand voice that uses short-punchy messaging to reach a broad audience.

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Mevel Brand Identity

Mevel aims to make an affordable bike light for every type of rider so they needed a brand that was encouraging and approachable to first-time riders but also trusted with experts. We drew inspiration from the front and rear light for the color palette and paired color with fun, nature-inspired patterns. Bold typography helps express a motivational brand voice that uses short-punchy messaging to reach a broad audience.