About Us

We are a design + innovation studio shaping bold futures with ambitious brands.

We move fast, think smart, and design with intent. We deliver world-class design solutions through a strategically informed process that drives business impact.

Why Plus?

We believe design should be collaborative. A productive back and forth to arrive at impactful ideas.

Every Project is Personal

At the end of the day, our primary focus is on creating strategically compelling and disruptive physical + digital solutions. Our work stands out because every project is a passion project.

Relationship Driven

We build lasting client relationships grounded in trust, open communication, and a shared drive to bring bold ideas to life.

Only the Best

Our team structure allows us to be agile and responsive. We pivot nimbly, adapt quickly, and make intelligent decisions, ensuring that projects progress smoothly without the bureaucracy and delays often found in larger firms and corporate groups.

Nimble and Capable

As a small, experienced team, we maximize impact by strategically delivering exactly what your project needs. We maintain a network of supplemental expertise, allowing us to optimize skills and tailor our services for increased efficiency.

Our Impact

350+

Ideas Brought to Life

We help transform early concepts into tangible products and experiences that create lasting value for people and businesses.

Millions

of Lives Impacted

From healthcare to consumer tech, our work touches lives daily—improving safety, performance, and quality of experience across industries.

100+

Teams Empowered

We partner with clients to move faster, think bigger, and bring bold ideas into the world.

40+

Years Driving Change

With decades of combined experience, we build a track record of helping organizations navigate challenges and shape the future through design.

What we do

We are guided by a set of working values in our practice and culture that keep us focused on delivering transformative, disruptive products and experiences.

Research & Strategy

Using an expansive research and strategy toolkit to identify opportunities and drive actionable strategy for long-term business impact.

Industrial Design

We design and develop tangible solutions with focused integration of visual language, user interaction, human factors, and design for manufacture.

Digital Experience

Delivering cutting-edge digital solutions, from intuitive interfaces to immersive VR/AR experiences, that drive engagement, seamless navigation, and brand loyalty.

Experience Innovation

Crafting a future vision for product roadmaps, services, and customer experiences means navigating the landscape with foresight, not just reacting to market shifts.

Our Partners

We work with forward-thinking teams across industries and scales. Here’s a sampling of the partners who’ve trusted us with their vision.

Consumer Goods, Food & Hospitality

Beautiful by Drew, Chick-fil-A, Clorox, Coca-Cola, Frito Lay, Georgia Pacific, Lavazza, Lovesac, Mars, McDonald’s, SC Johnson, Surterra Wellness, Waterpik, Weber

Healthcare & Life Sciences

Abbott, Burton, Baxter, Bristol-Myers Squibb, Convatec, Eagle Telemedicine, Hillrom, Intuitive Surgical, Lilly, Medtronic, Obagi, Sanofi, Theravant, Twenty Twenty Therapeutics

Fitness, Wellness & Lifestyle

Serta Simmons Bedding, Shock Doctor, Supersapiens, Under Armour, United Sports Brands, Wahoo Fitness

Technology, Industrial & Infrastructure

Acuity Lighting, Apex Tool, AT&T, Black & Decker, Bose, Federal Signal, Honeywell, Ideal, Infinity, Invista, Irwin, ITW BuildClean, Landmann, LiquidStack