eBullient Precision Cooling Hardware

Ebullient precision cooling systems incorporate groundbreaking DirectJet technology featuring 3M Novec engineered fluid. Unlike water, 3M Novec does not conduct electricity and poses no risk to computer hardware. The Plus team designed a cohesive visual design language that is clean, purposeful, and powerful, with a distinctive and differentiated geometric pattern that conveys precision and confidence and visually embodies superior cooling performance to a demanding user base. In addition to crafting eBullient’s product Visual Design Language (VDL), Plus designed the eBullient digital experience (web and device digital platform) to function as both a sales and education platform to convey eBullient’s innovative technology to a range of stakeholders.

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eBullient Precision Cooling Hardware

Ebullient precision cooling systems incorporate groundbreaking DirectJet technology featuring 3M Novec engineered fluid. Unlike water, 3M Novec does not conduct electricity and poses no risk to computer hardware. The Plus team designed a cohesive visual design language that is clean, purposeful, and powerful, with a distinctive and differentiated geometric pattern that conveys precision and confidence and visually embodies superior cooling performance to a demanding user base. In addition to crafting eBullient’s product Visual Design Language (VDL), Plus designed the eBullient digital experience (web and device digital platform) to function as both a sales and education platform to convey eBullient’s innovative technology to a range of stakeholders.

Simple and Iconic

Plus worked with eBullient to yield actionable design principles and create both a physical and digital visual language based around core tenets like simplicity and geometric precision. Exploration was based on creating a collection of geometric motifs and details to differentiate the product line in a competitive tech-forward landscape.

Seamless Experience

In addition to designing the product language, Plus designed the eBullient website to act as not only a platform to sell the platform but to educate the user base on the superior qualities and performance of the platform. The website was a great opportunity for the Plus design team to showcase eBullient’s bold new visual design language and messaging.